Photography for a multi-media world

By Kate Logan | September 2018

We all know the saying “a picture paints a thousand words” but for today’s PR professional, it must also suit what feels like a thousand platforms! Long gone are the days when we solely commissioned photography for press use, where … Read More

Making time for face time

By Rachael Bruce | September 2018

IT’S good to talk. The fact that the strapline to BT’s mid-90s advertising campaign has stuck in my mind so long is perhaps an indicator of the strength of the message. The way we use our phones has changed dramatically … Read More

How a fake voice on the social media stage captured the crowd’s attention

By Gary Vyse | August 2018

‘Imitation is the sincerest form of flattery’ – it’s a phrase that’s been regularly circulated in various forms since the 19th century, possibly even earlier. One wonders whether American billionaire Warren Buffett, who has been the victim of a hoax … Read More

University degree or apprenticeship – which is best?

By Linda Bright | August 2018

With teenagers picking up A level results this week and GCSEs due out next week, many youngsters and their parents will be focused on “what next?”. Pressure will be on many to progress to university degrees, with vocational options often … Read More

The Mars challenge – can YouTube regulate its content?

By Mary Anderson | August 2018

Will a brave move by confectionary giant, Mars, who have unwrapped plans to cancel a multi-million pound advertising contract with YouTube, be emulated by other UK marketeers? The company took the decision after Starburst sweets were promoted ahead of a … Read More

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