Crossing the north south divide

By Mary Anderson | December 2013

Why do Southern-based businesses choose Northern companies like ourselves to supply a service?  Of course they want a PR company in Liverpool because we do a great job but do clients deliberately cross the divide in order to save money? … Read More

Sorry seems to be the hardest word

By Kate Logan | November 2013

As PR professionals we’re trained to handle a crisis, that’s sometimes even why we’re hired. It may come as a surprise but our job is not to attempt to cover up a crisis, it’s to manage it so our clients … Read More

When personal views become public

By Rachael Bruce | November 2013

THESE days reality TV contestants are transformed into celebrities almost overnight only to disappear into obscurity before the next series has even started.  So, the fact that Katie Hopkins continues to make headlines more than six years after appearing in … Read More

How to sell your press release to a digital journalist

By Rory Anderson | November 2013

We all know the life of a hack isn’t what it used to be. In an age where local publications are closing, and big newspaper budgets shrink relentlessly, the old glamour has been replaced by graft. Schmoozing contacts? No time. … Read More

Does spelling and good grammar still matter?

By Linda Bright | October 2013

Colleagues  will tell you I’m a stickler for good grammar and correct use of the English language, with misuse of apostrophes and the phrase ‘very unique’ two of my pet peeves … it’s either unique or it isn’t! But with … Read More

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