Privacy Policy

Introduction and General Terms

Active Public Relations Ltd (Active PR) is committed to protecting our customers’ personal information when using our services. This Privacy Policy relates to any personal information we collect through the use of Active PR’s services.

In order to provide our customers with the services, we are sometimes required to collect information about you.

This privacy policy explains the following:

  •       what information Active PR may collect about you
  •       how Active PR will use information we collect about you
  •       when Active PR may use your details to contact you
  •       whether Active PR will disclose your details to anyone else
  •       your choices regarding the personal information you have provided to us
  •       the use of cookies on the Active PR website

As set out above, Active PR is committed to safeguarding your personal information. Whenever you provide such information, we are legally obliged to use your information in line with all laws concerning the protection of personal information, including the Data Protection Act 1998 (these laws are referred to collectively in this Privacy Policy as the “data protection laws”).

The website contains hyperlinks to websites owned and operated by third parties. These third party websites have their own privacy policies, including cookies, and we urge you to review them. They will govern the use of personal information you submit or are collected by cookies whilst visiting these websites. We do not accept any responsibility or liability for the privacy practices of such third party websites and your use of such websites is at your own risk.

What information will Active PR collect about me?

When you sign up to participate in or receive a service from the Active PR website, we may ask for personal information about you. This can consist of information such as your name, e-mail address, postal address, telephone or mobile number. Different web pages may ask for different personal information.

By entering your details in the fields requested, you enable Active PR and its service providers to provide you with the service you select.

Please note that sometimes on particular webpages we will require you to provide additional personal information. When we do this we will specify further on these webpages why we are collecting your information and how we will use it.

Active PR may also use cookies and collect IP addresses (an IP address is a number that can uniquely identify a specific computer or other network device on the Internet). We may use analysis software to look at IP addresses and cookies for the purpose of enhancing our services. This information is not used to develop a personal profile of you and the log files are regularly purged.

How will Active PR use the information they collect about me?

Active PR will use your personal information for a number of purposes including the following:

  •  to contact you about or in direct response to an enquiry made on our website
  •  IP addresses are used to identify the location of users, the number of visits from different countries and also to block disruptive use; and
  •  to analyse and improve the services offered on the various web sites to provide you with the most user-friendly navigation experience

Where Active PR proposes using your personal information for any other uses we will ensure that we notify you first. You will also be given the opportunity to withhold or withdraw your consent for your use other than as listed above.

When will Active PR contact me?

Active PR may contact you

  • in relation to the functioning of any service you have signed up for in order to ensure that Active PR can deliver the services to you
  • where you have opted to receive further correspondence
  • to invite you to participate in surveys about Active PR’s services (participation is always voluntary); and
  • for marketing purposes, unless you have specifically asked not to be contacted about this

Local pages may give you detailed information about how Active PR will contact you in relation to specific services.

Will I be contacted for marketing purposes?

Active PR reserve the right to contact the Customer for marketing purposes, or to promote new services to the Customer unless the Customer specifically asks not to be contacted for these purposes.

Will Active PR share my personal information with anyone else?

We will keep your information confidential except where disclosure is required or permitted by law (for example to government bodies and law enforcement agencies). Generally, we will only use your information within Active PR. However, sometimes Active PR uses third parties to process your information. Active PR will require these third parties to comply strictly with its instructions and Active PR will require that they do not use your personal information for their own business purposes.

Offensive or inappropriate content on Active PR systems

If you upload, post or send offensive, inappropriate or objectionable content anywhere on or to Active PR, or otherwise engage in any disruptive behaviour Active PR may use your personal information to stop such behaviour.

Where Active PR reasonably believes that you are or may be in breach of any of the laws of England or Wales (e.g. because content you have posted may be defamatory), Active PR may use your personal information to inform relevant third parties such as your employer, Internet provider or law enforcement agencies about the content and your behaviour.

How long will Active PR keep my personal information?

We will hold your personal information on our systems for as long as is necessary for the relevant service, or as long as is set out in any relevant contract you hold with Active PR.

Under the Data Protection Act you have the right to request a copy of the personal information Active PR holds about you and to have any inaccuracies corrected. (We charge £10 for information requests and will require you to prove your identity with 2 pieces of approved photographic identification.) We will use reasonable efforts to supply, correct or delete personal information about you on our files.

Please address requests to the Data Protection Officer at the address found at the foot of this document.

Changes to Active PR Privacy Policy

This privacy policy may be updated from time to time so you may wish to check it each time you submit personal information to any Active PR website.

Cookies Policy – Information Active PR collects from you

What is a cookie?

A cookie is a small amount of data, which often includes a unique identifier that is sent to your computer or mobile phone (referred to here as a “device”) browser from a website’s computer and is stored on your device’s hard drive. Each website can send its own cookie to your browser if your browser’s preferences allow it, but (to protect your privacy) your browser only permits a website to access the cookies it has already sent to you, not the cookies sent to you by other sites. Many sites do this whenever a user visits their website in order to track online traffic flows.

Cookies record information about your online preferences and allow us to tailor the websites to your interests. Users have the opportunity to set their devices to accept all cookies, to notify them when a cookie is issued, or not to receive cookies at any time. The last of these means that certain personalised services cannot then be provided to that user and accordingly you may not be able to take full advantage of all Active PR website features. Each browser is different, so check the “Help” menu of your browser to learn how to change your cookie preferences.

During the course of any visit to any Active PR web site, the pages you see, along with a cookie, are downloaded to your device. Many websites do this, because cookies enable website publishers to do useful things like find out whether the device (and probably its user) has visited the website before. This is done on a repeat visit by checking to see, and finding, the cookie left there on the last visit.

How does Active PR use cookies?

Information supplied by cookies can help us to analyse the profile of our visitors and help us to provide our customers with a better service.

Contacting Active PR about this Privacy Policy

If you have any questions or comments about this Privacy Policy please contact;

The Data Protection Officer
Active PR
PO Box 215
Hoylake
Wirral
CH29 9DN

Your right to privacy is very important. We recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. We believe this information should only be used to help us provide you with better service.

Protecting your privacy

1. We will take appropriate steps to protect your privacy.

2. We will not provide any of your personal information to other companies or individuals without your permission. However, we may need to provide some details to third parties that we use for the purposes of delivering specific services to you (e.g. the company that manages the website) and where required to enforce our contract or as required by law.

3. Our website may provide links to third party websites. Since we do not control those websites, you are responsible for reviewing and abiding by the privacy policies of these third party sites.

Comments and questions

1. We welcome comments and questions on this policy. We are dedicated to protecting your personal information, and we will make every reasonable effort to keep that information secure. Due to the rapidly evolving technologies on the Internet, we may occasionally update this policy. All revisions will be posted to this section.

2. If you feel your privacy has been breached, email us immediately on beinspired@activepr.co.uk