Being schooled in PR

Back To All Posts

The youth of today – or any day – tend to get a bad press.
They’re often maligned for all that is wrong with society. Even if they’ve achieved exam success it’s
spun out in the media that the tests are easier than those faced by previous generations or marks
and grades are given out too freely.
As UK schools start their new academic year, teenage activist Greta Thunberg has delivered a PR
masterclass, attracting the attention of the world’s media ahead of the UN Climate Summit in New
York with her epic two-week journey across the Atlantic. The humble Swedish teen insists she’s “not
that special” but the level of coverage her mission has generated suggests otherwise. Another
inspiring young woman who continues to campaign for what she believes in is Malala Yousafzai. It’s
almost seven years since she was shot by the Taliban for campaigning for girls’ education, and she
continues to make headlines around the world.
Scottish schoolgirl Grace Warnock, who has Crohn’s disease, received national attention for raising
awareness of hidden disabilities after being challenged when using a disabled toilet. Her designs
have inspired a new “any disability” symbol, which looks set to be rolled out across the UK as the
accepted sign for accessible facilities, including toilets, parking spaces and assistance points.
In East London, young people have teamed up with an international advertising agency to challenge
how they’re portrayed in the media.
At Active PR we have more than 25 years’ experience of putting our clients in a positive light, but we
are firm believes that age is no barrier to learning and we’re always keen to explore new ideas.