Influencer marketing is big business. The UK’s biggest companies are using influencer power to reach customers and build their brands. But is influencer marketing something every brand should be considering? While it may have more obvious benefits to those in … Read More

I’ve been really intrigued over recent weeks at seeing how brands are incorporating coronavirus realities into their new ads. I remember seeing an advert for a train operator at the start of lockdown with the message of bringing people together and thinking … Read More

From Captain, now Major Sir, Tom’s fundraising to communities coming together to support one another, there has been some good news during the pandemic. While the war veteran’s epic walk captured our hearts and imaginations, the feel good factor it … Read More

If, like me, you’re shocked at how long life has felt like it’s been on pause for thanks to the pandemic, you’ve probably wondered if things will ever get back to ‘normal’. And while some of us might prefer for … Read More

As a female-led business we’ve found ourselves drawn to headlines about how countries led by women are faring better in the battle against Coronavirus. Germany, New Zealand and Taiwan, for example, are all credited with having acted swiftly and effectively … Read More