Did someone say party season?

By Rachael Bruce | December 2019

FROM festive fundraisers to product launches and family gatherings or holidays with friends, the principles of event management are broadly the same. Just like a media release or news story, it’s all about who, what, where, why, when and how. … Read More

PR AND A SLICE OF THE ACTION

By Mary Anderson | November 2019

As PR consultants, when there’s a crisis in the news, we’re constantly being asked what we would do if we were the subject’s advisor. Thinking back over the years, there’s been many but none have been tricky as two stories … Read More

Lessons in loyalty from Mothercare?

By Kate Logan | November 2019

Speak to any parents and they’ll express sadness at the news this week that Mothercare is to cease trading in the UK with the closure of its 79 stores. But no one is wholly shocked. It seems while the brand … Read More

WHICH BRAND’S MARKETING IS GOING GREEN?

By Philippa Probert | October 2019

Over recent weeks, news about the Extinction Rebellion (XR) movement has flooded our news headlines and social feeds. Central London has ground to a halt with campaigners camping out and its actions have spread across the globe to cities such … Read More

10 good reasons your brand needs PR

By Rachael Bruce | October 2019

Time flies when you’re having fun. This month I’m celebrating 10 years of working at Active PR. Like many of my colleagues and contemporaries I moved into public relations from journalism. Having a nose for news means I’m adept at … Read More

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