As we brainstormed website ideas at a recent team meeting, conversation turned to a whether we would consider a rebrand. And whether we should *dramatic pause* change our name… It turns out we’re all quite attached to ‘Active’, but it … Read More

Some occupations are easier to explain than others. My mum was a nurse – she worked in a hospital, looking after children who were very poorly. Friends has parents who were shop assistants, teachers, bankers and a variety of other … Read More

With 10 million followers on Instagram, a slick new website, trademarks for their clothing range and lucrative partnerships lined up, the newly formed Sussex Royal brand seems to have hit many of the PR measurement milestones. Certainly, there’s a tick … Read More

Who would have thought at the beginning of the last decade we’d be bound for Brexit, contemplating veganism and Time Magazine’s person of the year would be a 16-year-old Swedish environmentalist activist. And that’s just scratching the surface of a … Read More

With the New Year upon us (and to talk about something other than the election!) it’s time to look at our new year’s resolutions and what we can do differently in 2020. Veganuary The first pro-vegan TV advert is due … Read More