Ready, steady – no

By Gary Vyse | May 2019

Picture the scene – you’ve got the PR campaign ready, the branding, the artwork, the strategy, the whole campaign in place. The product? Oh, wait…. Samsung was recently left red-faced after its new ‘foldable’ device – a phone that unfurls … Read More

Notre Dame – a blaze of glory or a PR disaster?

By Mary Anderson | April 2019

The devastating blaze that left Notre Dame Cathedral in ruins caused shock and upset way beyond Paris. For hours, the entire world watched as a beautiful, centuries-old symbol of western civilisation was engulfed by flames. For many, the feelings of … Read More

Coming clean about marketing

By Rachael Bruce | April 2019

WHEN it comes to establishing a brand, social media channels are at the fore of the marketing mix, but with some well-known brands abandoning this medium is it time to re-think your strategy? It’s been 12 months since pub chain … Read More

Why everything’s not peachy at Peachy

By Mary Anderson | March 2019

Payday loan companies aren’t known for their morally responsible marketing code, but short term lenders peachy.co.uk have gone a step too far. Warning about the threat of Brexit, their advert encouraged taking out a loan in case of emergency food … Read More

How the World Wide Web has impacted news

By Linda Bright | March 2019

As someone who started her journalism career using a manual typewriter, I’ve seen a lot of changes over the years. I can still remember phoning through stories to copy-taking telephonists when the newspaper was on deadline; and driving batches of … Read More

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