Ensuring events aren’t unexpectedly eventful

By Rachael Bruce | November 2018

Event management is part and parcel of a PR professional’s role. When I joined the Active PR team I had a baptism of fire with my first event, assisting one of the directors at a road-naming ceremony where I ended … Read More

A bad ‘pizza’ publicity taking its toll

By Gary Vyse | November 2018

Pizza chain Papa John’s has recently announced a loss of $20 million in quarterly financial returns. Its sunken income is being attributed to a storm of bad publicity earlier this year when its founder, John Schnatter, was caught on a … Read More

Six reasons to love a list

By Linda Bright | October 2018

From Shrinky Dinks in 1973 to the Cozmo White Robot last year, retailer Argos has released a nostalgic list of its best-selling toys over the last 45 years to help highlight its 45th anniversary. It secured them some good national … Read More

Paws for thought about the Strictly cat!

By Mary Anderson | October 2018

I’m ashamed to admit that I was one of the extra one million viewers who tuned in to Strictly Come Dancing to watch Seann Walsh and Katya Jones do their dance of shame. Not normally one for the sequins and … Read More

Photography for a multi-media world

By Kate Logan | September 2018

We all know the saying “a picture paints a thousand words” but for today’s PR professional, it must also suit what feels like a thousand platforms! Long gone are the days when we solely commissioned photography for press use, where … Read More

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