Paws for Thought – Is a Dog a Marketeer’s Best Friend?

By Mary Anderson | March 2014

Dogs are once again playing the lead role in marketing – with Aldi’s lovable Teeside Gran Jean Jones giving her pet a slurp of Red Label Tea before serving it to her unwitting husband. Superbowl fans shared Budweiser’s tale of … Read More

Putting you in in the picture

By Rachael Bruce | March 2014

From Barrack Obama and David Cameron’s snap with the Danish PM at the Nelson Mandela memorial service to Ellen DeGeneres’ Oscars’ celebrity-crammed photo,  ‘selfies’ taken by public personalities at major events are grabbing  headlines around the world; often putting them … Read More

But is it News?

By Linda Bright | February 2014

We’re frequently asked by clients to publicise what they consider to be their achievements or interesting activities, which can lead to a difficult conversation about whether they’re truly newsworthy. Key factors on which journalists will judge whether a story is … Read More

Spotlight on PR at the Brit Awards

By Mary Anderson | February 2014

Some call it ‘poacher called gamekeeper’ – the interdependent relationship between a journalist and a PR is vital but fraught with potential difficulties. This week that delicate balance was highlighted when a PR company representing MasterCard – sponsors of the … Read More

Sign of the times?

By Alison Lawton | February 2014

As a former journalist, I have to say, I am a bit of a stickler for spelling and grammar. That said, I am also aware that language evolves and grows to encompass new words and spellings, which at first may … Read More

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