A blog about ….the art of blogging

By Kate Logan | March 2014

I’m relatively new to the blogging scene so I thought a worthwhile exercise would be to research what makes a great blog post. A blog is generally the opinion or experiences of one person. But the subject of course needs … Read More

When focussing on yourself helps others

By Alison Lawton | March 2014

A few years ago, the word ‘selfie’ wouldn’t have been in many people’s vocabulary. Now, however, the craze for taking selfies has really taken off with even US President Barack Obama and actress and talk show host Ellen Degeneres squabbling … Read More

Paws for Thought – Is a Dog a Marketeer’s Best Friend?

By Mary Anderson | March 2014

Dogs are once again playing the lead role in marketing – with Aldi’s lovable Teeside Gran Jean Jones giving her pet a slurp of Red Label Tea before serving it to her unwitting husband. Superbowl fans shared Budweiser’s tale of … Read More

Putting you in in the picture

By Rachael Bruce | March 2014

From Barrack Obama and David Cameron’s snap with the Danish PM at the Nelson Mandela memorial service to Ellen DeGeneres’ Oscars’ celebrity-crammed photo,  ‘selfies’ taken by public personalities at major events are grabbing  headlines around the world; often putting them … Read More

But is it News?

By Linda Bright | February 2014

We’re frequently asked by clients to publicise what they consider to be their achievements or interesting activities, which can lead to a difficult conversation about whether they’re truly newsworthy. Key factors on which journalists will judge whether a story is … Read More

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