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With 10 million followers on Instagram, a slick new website, trademarks for their clothing range and lucrative partnerships lined up, the newly formed Sussex Royal brand seems to have hit many of the PR measurement milestones.
Certainly, there’s a tick next to the website visitors and social shares. The mentions too, with front page coverage since their announcement to leave the RF, must be at an all-time high for the couple Yet when Prince Harry told Disney boss Robert Iger his wife was available for voiceovers, he was shocked the boss of the entertainment company didn’t know.
Had he assumed their PR campaign had left the chairman aware Meghan was up for the task? And didn’t he spare a thought for those who were filming on their mobile phones in the background and the prospect of his sales message being released?
Perhaps engagement and message resonance haven’t been as successful either, with the New York Times reporting that Megxit has split the country, with half the population (the younger half), in favour of their new found freedom but the older generation believing the couple had been disrespectful to the Queen.
Certainly, the lawsuit against the Mail on Sunday, won’t be helping. The first rule in PR is to maintain a good relationship with the media, yet Harry and Meghan are taking the publication to court over copyright infringement by publishing a letter from Meghan to her father.
Whilst most could be confident their family would be on their side, Meghan apparently failed to predict her estranged father, Thomas, would agree to give evidence against her.
The Sussexes surely must now be dreading the prospect of the coverage the lawsuit is going to generate. Or will they believe all those column inches will help cement their Sussex brand in our minds?
Certainly, only the very brave would challenge the Royal Family to a PR war – now it’s just a waiting game to see if Meghan’s masterplan pays off.